Why shop with the Roo Shop?

The Roo Shop is fully owned and operated by the North Melbourne Football Club; this means that our store can offer a discount to all of our loyal members.  We have a friendly team that aim to provide excellent customer service and fast delivery times on all orders. By purchasing at The Roo Shop you are ensured that all profits go directly to the club. All products sold online and in store are 100% official AFL licensed products.

Member’s discount is 10% off full priced items. Members discount excludes sale items, special offers, limited edition products and memorabilia.

If you find counterfeit products or are unsure if a product is AFL licensed, please report it to the store or AFL.

Call (03) 9320 2480 or email